How did you attract/address your audience?
I also made sure that the person i used for the frontcover was relevent to the audience that i was aiming for. I made sure that the person looked the same age and carried a particular look. In this case, they had to look like a rapper.
I also used larger fonts to capture the audiences attention, the font i used was bold and extremely legible. I also added emphasis on some of the title's to make it look playful to the eye, and i also played around with the colour, so that it matches with the clothes he is wearing.
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